Activist Retail Investors and the Future of Financial Markets

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This book deploys many different subdisciplines to explore the recent ‘power grabbing’ of retail investors and the online environment that enables them to join the ranks of major financial players, and participate in contemporary capitalism. Drawing upon the insights of authors hailing from many different countries, the book frames YOLO capitalism through numerous angles that help to explain the context and the importance of activist retail investors in modern financial markets, and thereby explore the possibilities of a transformed financial future with much wider small-scale participation.