Marketing the Arts, Breaking Boundaries
Taylor & Francis Ltd
ISBN: 9780367898878
With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: • The importance of arts consumption and its socio-political dimensions • The importance of the aesthetic experience itself, and...
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With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: • The importance of arts consumption and its socio-political dimensions • The importance of the aesthetic experience itself, and how to research it
- Výrobce
- Taylor & Francis Ltd
- Jazyk
- Anglicky
- Obsah
- Paperback / softback
- Rok vydání
- 2022
- Počet stran
- 301